DC Apartment Properties Are Giving Absent Pelotons, TVs, Home furnishings, and Other Swag to Lure New People

A design device at RiverPoint. Photo by Ray Cavicchio, courtesy of RiverPoint.

Luxury condominium structures, with their rooftop swimming pools, health facilities entire of Pelotons, and tricked-out pet washing stations, have lost some of their luster all through the coronavirus pandemic. Immediately after all, what fantastic are fancy communal features when you simply cannot, you know, commune?

In its 2020 third-quarter report, Delta Associates, an authority on area industrial serious estate, uncovered that DC rents in these styles of higher-end houses fell 10.7 %, compared to 2019. Emptiness charges, in the meantime, rose to nearly 8 p.c, in comparison to 4.4 per cent final calendar year.

As a final result, according to the Delta report: “Concessions are now nearly ubiquitous across the metro spot, with multiple months of totally free rent currently being presented to entice tenants to transfer in, specially in significant-increase solution.” (Even so, a publicist representing the buildings stated under insists wintertime is usually a sluggish thirty day period for new leases, and that the further perks remaining offered are intended to support the buildings “express far more of their personality and the sort of neighborhood that exists there all through a time when it is more challenging for inhabitants to socialize.”)

Aside from cost-free hire, a lot of spots are receiving resourceful with the incentives. Think: handing out gift playing cards just for getting a tour, and supplying away free of charge TVs—and even Pelotons and new furniture—for going in. Here’s a sampling of the swag that now will come with signing a DC lease.

Residences at Eastern Industry

When new inhabitants opt for this creating, they’re offered the “Smooth Transfer Bundle,” which incorporates packing and unpacking companies, and support setting up TVs, lighting, and art. They’ll also get a free membership to the concierge assistance Hi there Alfred, with a credit rating for help with items like grocery searching, cleansing, or coordinating world-wide-web set up.

And if they indicator a lease on a two-bed room device or bigger, they can pick out from a Peloton or a Mirror with a calendar year-lengthy membership, a set of Blu Dot furnishings, or a customized-made Elfa closet technique.


This luxurious apartment making is in Buzzard Place, the freshly developed extend of land in between the Wharf and Navy Garden. The Capitol Riverfront BID is hosting a “12 Days of CapRiv” in the neighborhood, throughout which a sequence of holiday generate-in movies will be screened. If a visitor excursions RiverPoint prior to a travel-in motion picture, they’ll get treats and incredibly hot chocolate to take pleasure in though viewing. Oh, and they can also enter a raffle for a $100 reward card to the forthcoming cafe the Issue and a District Vineyard wine-tasting kit. And if you indicator a lease in advance of the close of 2020, you could get up to 3 months of absolutely free hire.

The Kelvin

The Navy Property apartment building not too long ago hosted an hideous Christmas sweater celebration for possible inhabitants. Individuals toured the building even though stopping together the way for getaway-themed image ops. Afterward, they obtained a ticket to a socially-distanced party at the Bullpen, including a free of charge consume. And if renters use for an apartment before December 24 with a 2020 transfer-in day, they’ll get two months of totally free lease on selected units.


This setting up, also in Navy Garden, not too long ago teamed up with James Beard-nominated chef Jerome Grant of the cafe Jackie to host a cooking class. Following touring the making, opportunity inhabitants were treated to a box of elements and recipes, and Grant walked them by a guided cooking lesson (*insert literal chef’s kiss*). The setting up is also giving a month of free lease and a waived moving charge.

Novel South Capitol

This luxurious making is also, yes, in Navy Garden, and is also, indeed, delivering new-renter incentives. Erik Bruner-Yang’s cafe ABC Pony is in the building’s lobby, and during particular promotions, would-be renters will acquire a reward card for a food pursuing their tour. If people sign a lease by the finish of the calendar year, they’ll get a absolutely free month’s hire, as nicely as a present like a new Television, a Le Creuset set with a $250 ABC Pony present card, no cost wallpaper and installation, or a Mirror.

Mimi Montgomery Washingtonian

Affiliate Editor

Mimi Montgomery joined Washingtonian in 2018. Her perform has appeared in Outside Journal, Washington Town Paper, DCist, and PoPVille. At first from North Carolina, she now life in Petworth.