6 do’s and don’ts of designing a real estate marketing flyer

A flyer is a great way to market a real estate agency or project. It gives all the information a customer needs in a concise manner, with little effort involved. Your clients will just need to give your flyer a cursory glance and they will be more likely to get in touch with you.

However, if you don’t plan out your design well and go about it in an unorganized way, this may not be the result. In fact, bad design can even lead to you losing valuable customers. So, here are a few tips to follow when making your real estate flyers. 

Do include clear information

The first thing you should do is narrow down what information you want to present in your flyers. Map these out in bullet points, and then expand them into small bits of text with the necessary information there. Also add small infographics which highlight important data you want to relay to your potential customers. These will catch people’s attention and educate them better about your work. 

This information should be clear and concise. Ideally, keep things under one or two lines, and incorporate infographics, bullet points, and links to further details in the mix. A few aspects you must always include are contact information, location, and a rundown of the services offered. Also add you social media handles so that people can take a look at what you have to offer.  

Don’t clutter up the design

This is one of the most common mistakes you could make with your flyer design. In the desire to tell your audience as much as possible about you, you might end up with a cluttered design. This is counterproductive, as people can get overwhelmed with clutter and not pay attention to any of the information you actually want to get across. 

Instead, make your life easier and use the real estate flyer templates on PosterMyWall. This way, you can just focus on giving the information you want and not worry about the layout. Just choose the template you want, and customize it according to your color scheme. Then, add in the information and images you have, and you’re good to go. 

Do incorporate good images

It is best to use high-quality images taken professionally in your flyers. Do not make the mistake of filling it up with generic stock photos. Take a few good pictures of your best properties on offer, and then add them in your flyer. These should accompany the text, and not just be there without any context. For example, if you’re talking about your properties having great views, have a picture of the views next to that section. 

This will make your flyer look well-organized and quite professional. You don’t even have to invest a lot of resources in getting these images. If your team members have enough skill and a good smartphone at hand, that could also do the job. 

Don’t use too many colors

It might be tempting to go all out and just make your flyer as colorful as possible to get reader attention. However, this strategy is more likely to backfire. In businesses like real estate, people are looking for a professional and reliable business to approach. So, you should come up with a specific color scheme, and use that across your marketing collateral.

This will not only make your brochure look professional, but will also enhance your brand identity. People will be able to recognize your flyers even if they’re stacked with flyers from other companies, if you have a set color scheme. Use complementary colors that also evoke positive emotions for this purpose. 

Do add information in a cohesive way

Your information should flow logically in your flyer. Start off with introducing your company or the property you’re marketing, and then go into a little detail about each aspect. Consider what people find most important in real estate, and then present the information in that order of importance. Then, you can add images, infographics, and bullet points accordingly. 

To do this successfully, map out your flyers and make rough mockups before you actually get into the nitty-gritty. Use a flow chart to configure your information, and then present it in your flyer in the most appealing way possible. 

Don’t just throw text on there

Do not throw information on your flyer in a haphazard manner. If you just add whatever comes to mind, without any flow, the readers will lose the sense of connection in your information. This will prevent them from absorbing the information they need. 

Instead, keep information organized in a logical way. This will also help you avoid filling your flyer up with text and making it look unappealing. When you organize your flyer, you can present important information in an attractive and palatable manner. 

So, these do’s and don’ts of designing a flyer will help you make the best flyers possible. Follow these, and print your flyers out on high-quality paper for the best results.